Mohammad Beheshti was born on July 22, 1978, in the city of Tabriz, into a family engaged in the carpet industry.
Being born into this family connected his roots with the soul of authentic Iranian carpets.
His passion and interest in carpets were so deep that he began designing them in his childhood. He made his first carpet design at the age of sixteen, signing it as Beheshti_Ferdows.
This carpet marked the beginning of his activities, which years later led him to be recognized as one of the most successful entrepreneurs in the carpet industry in Iran.